Media-Saturn
Media-Saturn is Europe’s number one consumer electronics retailer. The sales line’s success is based on a combination of factors: the strong Media Markt and Saturn brands, a decentralised organisational structure with local managing directors holding minority stakes, and the close dovetailing of all distribution channels and services in a seamless offer for customers. In pure online retail, Media-Saturn has a presence in eight countries through the online retailer Redcoon, a fully owned subsidiary of Media-Saturn, and is represented in Russia through the 003.ru brand.
Sales
€21,737 M
EBIT
€442 M
EBIT margin
+2.0 %
Sales of Media-Saturn 2014/15
by region
Like-for-like sales of Media-Saturn grew by 3.1 per cent in financial year 2014/15, with positive sales growth in all quarters. Sales in local currency increased by 4.6 per cent, while reported sales rose by 3.6 per cent to €21.7 billion.
Online retail also continued its strong momentum: internet sales climbed by more than 20 per cent to €1.8 billion. As a result, online sales now account for more than 8 per cent of total sales.
Like-for-like sales in Germany increased by 1.6 per cent. Reported sales grew by 2.3 per cent to €10.0 billion. Sales trends during the year were very positive, with the only interruption in summer due to the comparison with the high reference values of the previous year in connection with the 2014 FIFA World Cup.
Customers’ very positive response to the continued dovetailing of sales channels was reflected in a pick-up rate of about 40 per cent for goods purchased online. The online product range was expanded once again. At the end of September 2015, it consisted of more than 150,000 items at mediamarkt.de and about 130,000 at saturn.de. As such, the online selection markedly exceeds the product range available in most Media-Saturn stores.
Key figures Media-Saturn 2014/15
in year-on-year comparison
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Change in % compared with the previous year’s period |
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2013/14 |
2014/15 |
in € |
Currency effects in percentage points |
in local currency |
like-for-like sales in local currency |
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Sales |
20,981 |
21,737 |
3.6 |
−1.0 |
4.6 |
3.1 |
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Germany |
9,795 |
10,016 |
2.3 |
0.0 |
2.3 |
1.6 |
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Western Europe (excl. Germany) |
8,356 |
8,843 |
5.8 |
0.7 |
5.1 |
3.4 |
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Eastern Europe |
2,831 |
2,878 |
1.7 |
−10.6 |
12.3 |
8.4 |
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EBIT1 |
335 |
442 |
32.2 |
– |
– |
– |
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EBIT margin (%)1 |
1.6 |
2.0 |
– |
– |
– |
– |
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Locations (number) |
986 |
1,007 |
– |
– |
– |
– |
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Selling space (1,000 m2) |
3,070 |
3,034 |
– |
– |
– |
– |
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In Western Europe (excluding Germany), like-for-like sales rose by 3.4 per cent. Particularly Spain stood out due to double-digit sales growth. However, like-for-like sales also developed very favourably in Sweden, the Netherlands and Austria. In Switzerland, the strong Swiss franc dampened domestic demand. As a result, sales also declined at Media-Saturn. Across Western Europe, sales in local currency improved markedly by 5.1 per cent. Reported sales increased by 5.8 per cent to €8.8 billion. METRO GROUP captured additional market share in nearly all countries.
JUST ORDERED AND ALREADY HERE
Media-Saturn launched an express delivery service in seven selected cities in May 2014. Additional Media Markt and Saturn stores have since been added. Over the past financial year, the two consumer electronics retailers significantly expanded their same-day delivery service, which they are providing in over 80 per cent of Germany during the 2015 Christmas season. This means that products ordered online or bought in store can be delivered to the customer’s home within three hours of purchase. Same-day delivery specialist tiramizoo of Munich remains the partner for this service offering.
In Eastern Europe, like-for-like sales rose noticeably by 8.4 per cent. Once again, the two countries that stood out with double-digit growth rates were Hungary and Turkey. Measured in local currency, sales rose steeply by 12.3 per cent. Reported sales grew by 1.7 per cent to €2.9 billion. Negative currency effects had a significant negative impact on sales in the region.
The international share of sales rose from 53.3 per cent to 53.9 per cent in financial year 2014/15.
EBIT at Media-Saturn climbed to €336 million (2013/14: €244 million). This figure includes special items totalling €107 million (2013/14: €91 million). These items involved a large number of restructuring and efficiency improvement measures.
EBIT before special items increased noticeably from €335 million to €442 million. A better sales mix and a higher share of services as well as continually efficient cost management had a positive effect here. Stronger consumption in Russia in anticipation of continued depreciation of the Russian rouble provided for an additional boost in the Christmas quarter.
On 30 September 2015, Media-Saturn had 1,007 consumer electronics stores in 15 countries, including 417 in Germany, 372 in Western Europe (excluding Germany) and 218 in Eastern Europe.
For more information, see the Annual Report 2014/15.