Social commitment
METRO GROUP views its commitment to society and the environment as a form of value creation since it plays a role in addressing social challenges. For this reason, our broad range of activities is designed to promote intercultural dialogue, support our stores and the communities where they are located and systematically facilitate help for the needy.
Community investments
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€1,000 |
2013/141 |
2014/15 |
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Donations to charity |
2,555 |
2,450 |
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Social investments |
1,743 |
1,949 |
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Commercial initiatives |
3,227 |
3,574 |
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Total |
7,525 |
7,973 |
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Topic |
Goals |
Status of goal achievement |
Measures |
Status of measures |
SOCIAL COMMITMENT |
METRO GROUP is expanding its projects involving food donations to international food bank initiatives from the current 17 METRO Cash & Carry countries to at least 18 countries. |
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METRO Cash & Carry cooperates with food bank initiatives in 17 of the 26 countries in which it is represented. In the remaining countries, extraneous circumstances such as political and tax-related factors make collaboration difficult. At present, METRO Cash & Carry is holding talks with local relief organisations and political legislators for the purpose of enabling co-operation in those countries in which extraneous circumstances hinder collaboration. |
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METRO GROUP initiated a community involvement project at the start of financial year 2015/16. The group launched the project to offer non-bureaucratic means of help, provide relief in emergency situations and contribute to the integration of refugees. The Management Board of METRO AG has set aside a total of €1 million for this purpose. Group employees may request a one-time sum of €10,000 per employee for projects they are interested in pursuing. This offers motivated employees the opportunity to take action in their immediate environment. We want our employees to become personally involved. Our goal is to have expended the sum of €1 million for refugee assistance projects in Europe by the end of financial year 2015/16. We have thus increased the budget for social investment (corporate citizenship) by €1 million. |
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The project is being rolled out and promoted within the group. Online or offline, we want to inspire as many of our employees as possible to become involved. |
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The METRO GROUP Marathon has been held in Düsseldorf every year since 2005. One of the reasons for sponsoring the marathon is to increase employee retention. This engagement strengthens identification with the company and fosters participants’ health. On average, nearly 700 of our staff take part each year. We would like to increase this figure to 800 in 2016. |
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Stepping up promotion of the METRO GROUP Marathon through the group’s social intranet both within Germany and abroad. |
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